Ready… Set… Design!
I’m a firm believer in design process, in taking the right steps to create an interactive experience that is audience and brand appropriate. It’s tough to get clients on the process boat, since they usually want the work done yesterday/cheaper/ASAP. To a lot of clients, or even internal teams, process = s l o w + $$$. Even if you swear that process improvements (more research time, better planning) will speed up the project, reduce errors, and ultimately spare the budget, you’ll probably be greeted with “I think she’s a witch, shall we burn her?” looks. … more
Posted November 15, 2006