Interactive goes … interactive?
MTI is a leader in developing retail products that help customers interact better with products they want to buy. That display at the car stero store that helps you can figure out which one to buy? They do that. Systems that tell you about the camera you picked up at Best Buy? Yeah, theirs too. Touch-screen kiosks that give you details on sports equipment? Check and check. So how do you take a hands-on product online? We had to change the way we thought about “interactive” online in order to bring a meaningful portfolio to the forefront of the site and help corporate customers see what MTI has to offer.
Bringing touch to touchless screens
In our first meeting with MTI, they told us that people have a hard time understanding what they do. Are they a security company, a content group, a brand strategy company? The core of our strategy for MTI was to create interactive portfolio pieces that let customers learn about MTI’s services and products without having to read a bunch of sales speak. Multiple services are engaged in each MTI project, from products to content to security, and Flash-based portfolio pieces allowed us to highlight the depth of their business without boring customers. In addition to Flash, the site is heavily tagged so that relevant content shows up on subpages, driving customers to services and products that can meet their needs, allowing them to learn from dynamic content.
Managing site content
We partnered with OakTree Digital to develop a site that MTI could manage themselves. OakTree implemented a Drupal site, enabling us to take advantage of tagging structures, user accounts with page-specific access, and an easy to use content editing interface.