Design and creativity
Over the years, I’ve heard plenty of coworkers and colleagues complain that the design projects they’re working on aren’t very creative. They want inspiration, they want to cut loose from the corporate brand guidelines and do something wacky, they want to do the kind of work we all see in award shows. Sure, those kinds of projects are really cool, but they aren’t the bread and butter of most agencies. We’re so heavily socialized to want to be rockstar designers who redefine visual communication that we lose track of what it is we are paid to do every day. … more
Posted May 7, 2007